Digital Presence Glossary

A Vending Machine Developer is a web developer who treats the entire web like a coin slot. Press the button, get a template, charge $300, walk away. The work is identical for every client. The business never gets understood. The developer is on to the next one before the invoice clears.

WCAG 2.1 AA stands for Web Content Accessibility Guidelines 2.1, Level AA. It is the technical standard that defines how websites should be built so they work for everyone, including people with disabilities. Level AA is the accessibility level that legal standards reference and the baseline for professional web development.

Web Development Standards are the documented practices and technical requirements that define how a website should be built to be secure, accessible, performant, and maintainable. They are not suggestions. They are the minimum baseline that separates professional work from amateur work.

WordPress is the most widely used website platform in the world, powering an estimated 42% of all websites. It is open-source software that lets users build and manage a website through a browser-based dashboard, often without writing any code.