In The Field
Real Work. Real Results.
Documented.
This is not theory. These are actual builds, fixes, and turnarounds, documented as they happen. What the site looked like before, what changed, and what the outcome was.
In The Field
In The Field 008: Introducing Split Authority
When a business has three Facebook pages and two Google Business Profiles, its online power doesn't add up—it…
In The Field
In The Field 007: The Engineers Who Do Not Know They Have A Problem
An audit of a national B2B tech manufacturer reveals an inactive Google Business Profile, a broken site with …
In The Field
In The Field 006: The Clock Is Already Running
When you open a business, the clock on your digital credibility starts running immediately. From missing websi…
In The Field
In The Field 005: Failure To Launch
A local boutique owner is left waiting weeks for a Shopify site with nothing to show, while her agency runs an…
In The Field
In The Field 004: Facebook Is Good Enough
This report explores the danger of Platform Squatting. When a local mechanic relies entirely on a Facebook pro…
In The Field
In The Field 003: Introducing Authority Hijacking
I found dozens of websites claiming they worked with me. They didn't. They hijacked my brand to sell their Ve…
In The Field
In The Field 002: The $300 Vending Machine
A competitor brags on Facebook about new client websites he sells for $300 from his Shopify store. I audited o…
In The Field
In The Field 001: The French Connection
Most business owners only look at their homepage. If it looks fine, they think the site is fine. In some case…
In The Field
Welcome to In The Field
Welcome to In The Field, where digital theory meets the forensic reality of small business infrastructure. Th…
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