In The Field

Real Work. Real Results.
Documented.

This is not theory. These are actual builds, fixes, and turnarounds, documented as they happen. What the site looked like before, what changed, and what the outcome was.

In The Field 024: The Email That Was Never Mine | Why A Secure Email Server is Essential
In The Field
In The Field 024: The Email That Was Never Mine | Why A Secure Email Server is Essential
A broken spam script sent a bounce notice directly to my inbox after attempting to forge my business address. …
In The Field 023 - Code Bloat: What Three Real Homepages Weigh
In The Field
In The Field 023 - Code Bloat: What Three Real Homepages Weigh
WordPress itself is not the primary cause of slow load times, page builders are. In Field Note 023, I compare …
In The Field 022: The Chamber Directory That Isn't There | Introducing an Assumption Chain
In The Field
In The Field 022: The Chamber Directory That Isn't There | Introducing an Assumption Chain
Two chamber of commerce websites, two different counties, same platform, same result: member directories built…
In The Field 021 When One Location Becomes The Only Story
In The Field
In The Field 021 When One Location Becomes The Only Story
A business with two physical locations isn't one business with a footnote, it's two separate signals search en…
In The Field 020: A Good Eye Is Not A Technical Skill
In The Field
In The Field 020: A Good Eye Is Not A Technical Skill
Good print design and good web development are not the same skill, even when the same person is trusted with b…
In The Field 019: The $5,000 Design Studio With One Client And No Website
In The Field
In The Field 019: The $5,000 Design Studio With One Client And No Website
A $5,000 web design agency claims to be the NRV's first local design studio and displays a Top Web Development…
In The Field 018: The Domain Extension Nobody Warns You About
In The Field
In The Field 018: The Domain Extension Nobody Warns You About
When a client's iPhone failed to load bizpin.pro over cellular networks, a real-world field audit revealed hid…
In The Field 017: The Marketing Company Whose Own Marketing Is Broken
In The Field
In The Field 017: The Marketing Company Whose Own Marketing Is Broken
​Over multiple days of automated monitoring, legacy regional marketing vendor EZToUse returned 503 server erro…
In The Field 016: Where Did My Developer Go? | The Ghost Developer
In The Field
In The Field 016: Where Did My Developer Go? | The Ghost Developer
​In Southwest Virginia, dozens of small business owners share the same story: a developer took their money, la…
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